Wine
Red wine: four styles that carry a small shelf
Cabernet, Merlot, Pinot Noir, and one good blend — the four reds a small shelf actually needs, faced warm and sold with dinner.
Step 01
Four styles carry the shelf
Cabernet for bold, Merlot for soft, Pinot Noir for light, and a red blend for easy. Most red-wine buyers are choosing between those four — everything else is a bonus bottle.
Step 02
Face it warm, not cold
Red wine lives on the warm shelf, never in the cold door. Cold mutes it. Room temperature — a touch cool — is how it is meant to pour.
Step 03
Sell the meal, not the bottle
A small card under each style does the selling: Cabernet with steak, Merlot with pasta, Pinot Noir with salmon, the blend with pizza night. Dinner decides; the bottle follows.
Step 04
Order from the gaps
Wine moves slower than beer, so a hole hides longer. Walk the reds on delivery day, mark the gaps on What's Out, and let the vendor fill your list — not theirs.
Do it on the phone tonight. Books, Floor, kitchen, free site — start free. No card.
Open MR.STOREWarm gaps on a cold door are lost sales. Face, mark, order — same loop every delivery day.
What's OutStop letting the vendor write your orderThe sales rep taps their app, not your books. Extra cases can be sloppy — or commission. What’s Out is your list. They fill it.